Q Update your draft marketing plans based on feedback from professor and CEO group and submit them here by end of term. One copy for the group is sufficient. Here is the full outline: Here is the outline from the course: 1. Cover letter & Executive Summary - see this reference : https://nps.edu/web/gwc/executive-summaries-and-abstracts I am looking for an executive summary. 2. Situation Analysis (Module 1 assignment 3) 1. PESTEL 2. Stakeholder - 3. Competitive analysis 4. Porter's five force model 5. Porter's diamond model 6. VRIO 7. TOWS 8. SBU for the corporation 9. SBU for your team sbu 10. segmentation - 3. Strategy: Target Market and Proposed Strategy with Justification (Module 1) 4. Marketing Programs (Module 2 assignment 6) 1. product and justification 2. channels and justification 3. advertising and sales promotion and justification 4. PR and personal selling and justification 5. price and justification • Implementation of Programs 1. Resource allocation and P & L (best estimates) 2. Milestones and Time tables 3. Expected outcomes over time (balanced score card) 4. Implementation and description of Marketing Audit (numeric goals and how it will be measured (Valentine chapter 14 performance) targets be sure to include ethical as part of your audit)